YOAST SEO – writing content and optimising your blog website
Yoast is at the forefront of SEO. We regularly use their premium plugin as it really works very well and is easy to use for all clients. Apart from installing YOAST and optimising its settings we help with many more SEO tasks.
SEO can be a rather complicated and abstract thing.What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice. In this first case study: SEO of a mom blog! click here to read the full article on Yoast
The reply from the author of the blog was interesting for me to read:
A final question from Lindsay
After reading a draft version of this blog post, Lindsay had a final question:
“I have read so much about keywords, but there is still one question I cannot figure out. I write a lot about getting out of debt. A “main” keyword for that topic let’s say is [Debt Free Living]. I have 75 posts that relate to that keyword. How would I use that that keyword for all of those posts? I know I cannot duplicate the keyword, so how does someone do that?
I know that I need a page that keeps all of my content about this topic in one area, but how do I keyword each of the posts, so that I can rank higher for the debt free living “ultimate” keyword? Should I put [Debt Free Living: paying off student loans], [Debt Free Living: buying a used car], [Debt Free Living: paying off your credit cards] etc. for the individual posts, as they relate to the specific blog post?”
The answer to this question is: Yes, you should write lots of post about niche subjects [paying off student loans], [buying a used car]. I won’t use the [Debt-free Living: buying a used car] keyword, as I suspect nobody will search for that exact term. You should make a list of keywords surrounding your head keyword [debt free living]. Make sure these keywords are search terms people actually use in Google (you could use Google Trends to figure that out).
Second step is to write that cornerstone article and optimize it for your head term [debt free living]. We have written Ultimate Guide articles about key aspect of SEO. These are our cornerstone articles. Make sure that every long tail article about debt free living links to your most important article (and keep on doing that if you write new articles). That way you’ll tell Google which article about debt free living is the most important one.