Google Trends
Need some inspiration to write a story? Find a topic that is current and people are searching for right now. With Google Trends you get an insight within a snap to see what people are searching for in your country.
- Click this link to Google Trends (with hot topic view)
- Click this link for Google Trends (search view)
Two tips to get you started:
- Explore the burger menu
- Set your country and narrow your field with category
This tool can be a vital in your research. When are people searching for what term and where.
Below is an example of a search on four terms; Alcohol, Beer, Wine, Hangover. It is clear that the around new years eve the topic spikes compared to the rest of the year. This could be a good indication to prepare yourself for this topic around that period, or to advertise related content in a marketing campaign.
Please note that in the top menu you can narrow down the search even more.
Have fun exploring new trends and topics – Webbees
